From Araria to EasyKiya: Saurabh Jha’s Long Road to Building a Spiritual Commerce Startup
Startup stories often begin with a business plan, a small team and a laptop. Saurabh Jha’s journey began much earlier and with much less.
Coming from Araria in Bihar, Jha says his journey started with self-study around Class 8. The years that followed involved struggle, learning and work across different areas before the idea of EasyKiya began to take shape.
Over the years, he has built experience across research and development, marketing, operations, logistics and leadership. He also spent several years studying the flower and puja-essential market, trying to understand the problems consumers face rather than rushing into a technology solution.
One observation kept coming back.
Indian households need flowers and puja products regularly, but the buying experience is often fragmented. A customer may know a local flower seller, but there may be no simple system for daily scheduled delivery, festival pre-booking, community-specific puja products or a single place to arrange related services.
That became the starting point for EasyKiya.
The company launched with fresh puja flowers and a subscription model, offering daily requirements from around ₹20 per day and recurring options for 7, 15 and 30 days.
But Jha’s ambition was larger than delivery.
He began looking at what happens before and after a flower reaches the customer. Supply becomes difficult during festivals. Prices can move up when demand suddenly increases. After the puja, flowers become Nirmalya and need a respectful collection route.
EasyKiya’s response has been to build services around these gaps: festival pre-booking, community-wise puja kits, same-day puja essentials, bulk flowers and a proposed next-day Nirmalya pickup service for subscribers.
The platform is also moving towards language- and culture-aware pandit booking and a broader spiritual marketplace.
For Jha, the goal is not simply to build another fast-delivery company. The focus is on trust.
The brand philosophy revolves around three words: Seva, Shraddha and Samman.
The journey from a small town in Bihar to building a spiritual commerce platform is still underway. EasyKiya is now trying to turn years of research and operating experience into a consumer brand that can serve Indian households across different regions and traditions.
The product may start with a flower. The ambition is much bigger.
Achievement & Startup Journey
Saurabh Jha’s founder journey has gradually taken EasyKiya from self-learning and ground-level research to startup stages, institutional platforms and investor conversations.
One significant milestone came when EasyKiya was shortlisted among the Top 48 startups from thousands of applications in a TV funding reality-show journey, with the startup featured in Future in Screen Episode 6. The company also received an achievement certificate from Ideabaaz Startup at Bharat Mandapam, Delhi.
At K J Somaiya College, Vidya Vihar, Mumbai, EasyKiya presented its final pitch and received the First Runner-Up award. The startup journey has also included exposure to entrepreneurship and innovation ecosystems associated with IIT Bombay, IIT Madras, IIT Allahabad, IIT Kanpur and MNNIT Prayagraj.
Jha has also had the opportunity to discuss EasyKiya in a podcast with Bashesh Gala, a business mentor, investor and business coach. Such conversations matter to a founder because they turn a business idea into something that has to be explained clearly — the problem, the customer, the model, the numbers and the long-term vision.
For Jha, these stages are not the destination. They are checkpoints in a much longer journey of building EasyKiya into a trusted spiritual commerce brand.
Suggested official references: easykiya.in • EasyKiya LinkedIn • EasyKiya app on Google Play
